A Logo Design Case Study of Powaghen, a Company Selling Backpacks, Daypacks and Other Items in Conover, North Carolina 28613, Catawba County

POWAGHEN

Seated back in Conover, North Carolina 28613, Catawba County, and the Powaghen Company is a major distributor of backpack, daypacks and school bags. Whether its customers are frequent travelers or regular flyers, the Powaghen Company distinguishes itself in the offer of some of the custom created backpacks to suit a variety of purposes.

The Powaghen Company was in need of a logo which would appeal to a wider audience. It did not take our designer long to put two and two together, and craft fully come out with the implementation of a highly abstract-looking logo. Triangular-shaped peaks served as depictions of mountainous landscapes, and spoke of the tranquil feeling which our client's backpacks gave to their users, when traveling though rugged terrain. The graphics of the alpine tree and shallow blue waters in the background, helped in denoting how our client's backpacks were suited for hiking purposes, and extreme traveling around the mountainous terrain.