A Logo Design Case Study of Helix Financial, a Financial Service Company in Charlotte, North Carolina 28226, Mecklenburg County

Helix Financial Company

The Helix Financial Company which sits in Charlotte, North Carolina 28226, Mecklenburg County, is a finance and process support firm which possesses a key focus on the financial area of US financial markets. The company aids those who have borrowed real estate with permanent financing solutions via capital markets within the US.

The company in a drive to project its corporate image in the eyes of institutional investors came to us to design a logo which would distinctly propagate their corporate image. We designed an abstract based logo which was void of any excessive graphics. The fonts of the words 'Financial' were placed against a white background, to make them perceptible, when placed on full color brochures and embroidery. The heavy use of dark blue served in creating a distinctive company image of our client.