A Logo Design Case Study of XTREME, a Product Manufacturer in Durham, North Carolina 27703, Durham County

XTREME

Our client XTREME is based in Durham, North Carolina 27703, Durham County. Our client is a business that manufactures many products, one of which is XTREME. The product is a resin used to fabricate composites (fiber-reinforced plastic). It is used in applications requiring extreme impact resistance and toughness.

The client wanted the logo to convey an image of strength and toughness, with a cutting edge as the name XTREME implies. The client also wanted an emphasis on the "X" in XTREME and preferably a darker color to be used. Our designer then came up with some logo designs out of which the client chose the appropriate one. The final logo was done in metallic blue color along with its full name. Metallic blue color was used to depict strength and toughness. The "X" was a two-dimensional design that really stood out. The client was pleased with the logo, as it was precisely what he wanted. The client was satisfied with the end product.