A Logo Design Case Study of MRC Expo, an Electronics and Apparel Wholesaler Company in Cockeysville, Maryland 21030, Baltimore County

MRC Expo Comapny

The MRC Expo Company is located in Cockeysville, Maryland 21030, Baltimore County. The company is a wholesaler and retailer of both electronic items and apparel.

The client was totally confused as to the image it wanted it's logo design to portray. Our designer placed the initial 'R' against a clear pale blue background. This gave the logo design a modernized look. For the purpose of easy readability, our designer used a technique known as 'leading'. The technique created an equal spacing between the upper and lower text. The word 'EXPO' was centrally aligned to give the logo design, a more of a formal look. The centrally aligned text further contributed towards the empowerment of the logo's clarity. This feature became clearly evident when the logo design was placed in a miscellany of printing material backgrounds.