MRC
Expo Comapny
The MRC Expo Company is located in
Cockeysville, Maryland 21030, Baltimore County. The
company is a wholesaler and retailer of both electronic
items and apparel.
The client was totally confused as to the image it wanted
it's logo design to portray. Our designer placed the
initial 'R' against a clear pale blue background. This
gave the logo design a modernized look. For the purpose
of easy readability, our designer used a technique known
as 'leading'. The technique created an equal spacing
between the upper and lower text. The word 'EXPO' was
centrally aligned to give the logo design, a more of
a formal look. The centrally aligned text further contributed
towards the empowerment of the logo's clarity. This
feature became clearly evident when the logo design
was placed in a miscellany of printing material backgrounds.
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