A Logo Design Case Study of Metro Community Church, a Community Church in Hackensack, New Jersey 07601, Bergen County

Metro Community Church

The Metro Community Church lies in Hackensack, New Jersey 07601, Bergen County. It is a community church that aims to reach out to the Gen X and Gen Y crowds.

The above client sought after a logo that was extensively modern but definately not on the corporate side. They wanted a design which not only had the gift of reaching out to an audience who shared the belief that closeness with God meant attending Sunday Mass. Rather, they wanted a logo design which was excessively inspirational and yet simultaneously powerful enough to bring people under one roof. It was for this reason that they wanted a flame graphic to be incorporated into their logo design. Our designer came out with the idea of crossing two curved lines of varying thicknesses across each other. The fiery yellow and red colors accented well with the fontstyle of our client's company name. The company name was intentionally stretched out in an attempt to make the letterings recognizable.