A Logo Design Case Study of EC Sourcing Group, an Internet-Based Software Provider in South Orange, New Jersey 07079, Essex County

EC Sourcing Group

The EC Sourcing Group is one of our high-profile clients situated in South Orange, New Jersey 07079, Essex County. The EC Sourcing Group is a key provider of internet-based software for use by purchasing, procurement and strategic-sourcing professionals.

The above mentioned client wanted a complete renovation of their existing logo design. We managed in developing two distinct logo designs in this respect. Both logo designs were similar in appearance with the exception of a slight variation applied to the font sizes within them. Another feature differentiating the second logo from the first one was the inclusion of the blue-colored sphere at the tip of the parabolic curve. The design was given a dynamic look through the placement of the sphere a few spaces towards the right of the curve's tip. This was the one feature which associated the design with a more technological feeling.