A Logo Design Case Study of Edward J. Pospesil & Company LLC, an Executive Search Company in Guilford, Connecticut 06437-1922, Fairfield County

Edward J. Pospesil & Company LLC

Edward J. Pospesil & Company LLC is based in Guilford, Connecticut 06437-1922, Fairfield County. It is an executive search company.

The client wanted a strictly serious looking logo design. It was understood that they did not want any trace of humor or cartoonic element incorporated into their design. Our designer provided them with just what they bargained for. Though the design was void of any graphic, the inclusion of bold text gave the logo a more of a corporate style and extremely professional appearance. The copyright symbol 'SM' transitioned the seriousness of the design to new elevated heights. The relative dark blue in the upper font textures blended perfectly with the gray in the lower bottom. The color mix helped in giving our client the respect they deserved from their corporate executive customers. The gray immediately spelt out our client's high intellect in the complex field of I.T and computer systems.