Business Cards may seem like a minor part of your business, but in reality, a professional business card design is very important to building your company’s brand and is the single greatest ambassador of your company’s brand.
Business cards are handed out to new and potential clients, left at tradeshows, given to new business associates, placed inside marketing collateral, sent out with invoices, or general correspondence, it can even be used as a form of personal identification much like a drivers license or calling card. Since business cards serve so many functions, and serve as a tangible reminder of your corporate identity, it is important to have a professional business card design.
A professional business card design should feature a professional logo design, as well as a name, title, telephone number, and website. The business card design should be clean and simple yet also memorable. The design should never distract from the contact information, and should not be designed with more than seven lines of text. Additionally a business card design’s color scheme will match the color scheme of the logo design. A business card design should always be in full color.
A professional business card design should also be professionally printed, on a commercial grade paper stock. There is nothing more detrimental to a great business card design then a cheap paper card printed on a home printer. A strong professional grade paper will ensure your business card will hold up in wallet, pocket, folder, and time itself. The few extra dollars in printing your business card will be well worth the cost.
It may seem like a simple item, a simple business card design; however, it is the cornerstone of your company’s corporate identity. Don’t go to your next tradeshow, appointment, or business event without a piece of corporate collateral; have a business card designed today.
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