The recent financial crisis has opened up the eyes of many people. Today, people want to do banking with a financial institution that they are very sure about – a company that will take good care of their hard-earned money and invest it in the right places.
It goes without saying that it’s essential to have finance logos that project the image of a company that people can trust and that will employ the best wisdom in investing people’s money.
Besides it’s always a marvel to check out brand images of successful names in the banking and investment industries and derive some inspiration. Here are the top 10 financial institutionsfrom none other than Wall Street, and the lessons one can learn from the remarkabledesign of their brand images.
The financial giant Goldman Sachs has a simple image graphic that uses the name in white with a blue background. It highlights the most successful color associated with finance logos-blue. It also tells the viewers that finance companies should stick to sober shades such as grey, black, brown and blue as psychologically these colors reflect sobriety and evoke feelings of trust.
There is something subtly drawing about black and white. Black and white in logos for monetary institutions suggest that the company is open about everything it gives you advice in black and white and it values professionalism and honesty in investing people’s money. That’s the strategy adopted by the Blackstone Group, a private equity and investment management company in Wall Street.
All does not need to be black, white and grey in the Wall Street or in the staid images of the money bankers. HSBC has set a great example by employing a rather bold color in its brand. The trick? Use colors such as red or maroon in combination with black and white to mellow the entire look and balance out the overall color palette.
Merill Lynch is one of the largest investment banks on Wall Street. The clever use of the symbolic bull in its graphical symbol signifies power, and a drive for aggressive growth on a global level. One learns the use of appropriate imagery to reflect on a characteristic strength of a fiscal institution.
The font style is the feature for this asset management company on Wall Street. One learns that a smart selection of fonts – something elegant and yet with a creative and unique touch to it – is an area that must be paid attention to in the field of management and money for even the font alone can leave a lasting impression of power.
The image used for the brand of this brokerage research company on Wall Street suggests that symbols that are representative of the name can also be used for financial companies. Therefore, the outline of the wolf creates instant recognition to the company name.
Designing a commercialimage based on geometric shapes is actually a smart way to create a professional and sophisticated look. The minimalist use of color and angles creates an arrow that point up suggesting growth in fiscal value, the two tones in color use reflects professionalism, a dedication to quality services, and a trustworthy company that people can turn to for major financial decisions.
Who says finance logos have to have a symbol, noticeable colors or an image associated with them? Take the case of Morgan Stanley; the company prides on its performance and lets its name shine alone, with a no-fuss, uncluttered approach; certainly something a well-established financial company can follow for fame and fortune.
The age and attitude of the institute must be reflected in the image and the journey taken by Credit Suisse is obvious. They have redesigned their brand a number of times to reflect mergers with other companies, amalgamation of various financial and banking services, etc.
“Our logo symbolizes the transformation of Credit Suisse into an integrated global bank, combining the areas of Investment Banking and Private Banking & Wealth Management. It symbolizes our international orientation, heritage and goals,” says Credit Suisse.
The Citigroup’s brand is iconic in the sense that it has maintained a memorable appeal through the decades and is firmly imprinted in people’s minds.
While reinventing a brand is also essential, one should strive to maintain that unique appeal, something that makes the image distinct, so that people can recognize it even afterseveral years.
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