If your company provides services to people and society in general, then you should consider people logos. People logo designs are logos with abstract images of a person. Most commonly used images are seen to be smiling faces, handshakes, open arms and a joyous human figure. You may need to relate your demands and expectations to the designer so as to get the best logo. For this you need to understand some basic concepts of people logo design.
Images for People Logo Design
People logos are all about images. You have to figure out what kind of image would properly represent your services. Banking services could have groups of people joined together in a circular form (remember all images are abstract art or created, not real people). NGOs can use a single image of a person with open arms and holding the globe, to express joy and belonging. Companies with a vision for future development often use the human eye image as their main logo design. Keeping all these variations in mind, you have to clearly express your company’s essence to the designer.
Text for People Logo Design
You can either keep a slogan or a short tagline. A slogan would be stronger as it would emphasize on your particular brand entity. But make sure its something unique and hits the reader’s emotions strongly. While designing emphasize on how the text is placed so as to enhance readability.
Colors for People Logo Design
Colors can be a great boost to people logos. There does not have to be any steadfast rule of using colors in people logos. The logo designer can utilize various combinations of colors as that would give more life to the logo. You wouldn’t want a dull people logo as that would spoil its essence.
Knowing a few basic elements of people logo designs will give better results in less time and create an understanding between client and designer.