Ever since its establishment in the 1970s, the Information Technology industry has been a constant source of advanced and sophisticated forms of computing and technology. It has introduced the world to numerous technological breakthroughs and has provided opportunities to many IT-based businesses in supporting the products and services industries immensely.
The Information Technology industry is still booming and progressing worldwide with a recent focus on communications, networking, design and development and most of all, telecommunications. Just like any other business, an IT firm is also identified by its logo which is a symbol of its corporate image and offering. IT logos are designed on almost the same concept as other business logos such as individuality, good brand recognition and a visible corporate identity. However, there is one element that makes an IT logo stand out from a logo representing any other industry. A good IT logo would always have an intelligent and crisp design, depicting the fast paced and ever evolving nature of the Information Technology business.
Following are the features that are often used in IT logos:
Color is by far the most important feature of any logo, including IT logos. It not only gives the logo an attractive look, but also expresses the strength and ideology of its owner. Thus, it is safe to conclude that colors largely decide the success of any logo. IT logos mostly have shades of blue, green, black and orange. These colors represent the developmental and technological aspects of the IT business, and, also provide the IT logos with attractive façade.
In IT logos, the font is usually simple and balanced. Expressive typefaces and bold characters usually fulfills the requirement of IT logos. The size of the font is standard and easy to read, while the slogan generally highlights the company’s mission. Mostly non-serif font (Arial, Verdana etc) is used in IT logos with an exception of Times New Roman.
The style in IT logos deeply affects their general idea. Thus, it is crucial for IT logos to depict the specific nature of the business for e.g., the flow or transmission of data, communication or networking through the design elements, while encompassing all the other essential features of the IT logos.