University logos are a very important component of a university’s marketing strategy. While a strong academic curriculum, excellent learning facilities and qualified staff are the main components indicative of a good university, nothing compares to an attractive logo. It plays a central role in providing a university with its own unique identity and giving students and viewers something to distinguish the institution by. Below we will mention a few features of university logo design.
The Importance of Images in University Logo Design
Images are an integral component of a good logo design. It must be included as part of the design. However careful consideration must be given to what image should be added to the draft. It has to be relevant however it cannot be an excessively overused image. Many educational institutions opt for images like pen, paper, shield and a diploma. These are all good choices.
The Use of Color in University Logos
Colors are very important in bringing out the appeal of a logo. They should be used as part of the logo design. Many clients are strict on color use and only want to see specific colors in their designs. Logo designers should abide by that at all times. Some prefer to stick with the good old black and white style which is not a bad idea either.
Fonts Are Important in University Logo Design
Every education institution logo should use its name as part of the design draft. The question comes down to the type and size of font. Clients usually leave it up to the designers. This is a good thing. Logo designers should create multiple drafts sporting different types of fonts to give the clients a variety of options to choose from.
The above mentioned tips have been field tested and proven to work. Logo designers should use them to create elegant university logos for their clients.