Retail Logos - Salient Features of Retail Logo Design
A retail business is generally a shop. In this form of business, the owner purchases items in bulk from a wholesaler, and sells it to the consumers, keeping his profit. Usually, there are shops, and these shops are only meant for trade in a particular region. Shops that are located in a market do not cater to customers abroad. However, these kinds of business still do need to be represented by a symbol, which is why they have logos designed for them. There are no special features or restricted features on these logos. It is up to a shopkeeper, and he can have his logo designed in any way s/he chooses. The only point of consideration is to make sure that these logos aren’t too large.
Some features to be considered are written below:
- Fonts and wordings
Fonts and wordings are important things in logos for retail companies. This is due to the reason that most retailers put their names on their logos. Mainly, the names are the high lighted features of a logo. Normally, the fonts are bold so that the name can easily be viewed.
The colors in such logos are not of great importance. Though, colors have their importance in logos, but not in retail logos. Still, retailers keep the colors matching to what they are selling. For instance, a grocery seller might keep the color of his logo brown or green or anything that relates to food stuff. But as said before, this is entirely the owner’s will.
Style matters here; a retailer has to keep his logo as small as possible. As he deals with his name generally, s/he has to keep it stylish in such a manner that the person reading it is not puzzled. Even if a person takes a brief look at it, s/he must understand what the name is. In a nutshell, it must be not over designed.
These are the three points that are also very general in a retailer’s logo. These also very general points, but can help a retailer in his logo designing.