The right logo design has an impact on restaurant sales! From using the right color hues (warm and inviting) to an interesting use of imagery, you can have a subliminal impact on people, enticing them towards your restaurant, converting them from mere observers to actual customers!
If you would like to actually increase sales in your restaurant, your logo may require some reworking to it. Here are some clever tricks you can use to make the logo of your restaurant work in your favor.
Color psychologists have found that warm colors such as red, yellow, orange, etc., tend to encourage excitement and activity – two key factors in motivating people to visit a restaurant. You can use the appropriate lighting that matches the colorson your logo, such as neon shades of red, orange, etc. to make your eatery more prominent and to make it stand out. In fact, using these colors will also increase the table turnover in your restaurant, as these colors give the image of an on-the-go restaurant where people will come and enjoy the food. At the same time, avoid blues and greens when working on your restaurant logo as they have generally been found to be associated with reducing appetite.
Believe it or not, your brand can tell a story rather than appear as a static image outside the restaurant. Let brand logo be a storyteller of all the fun people have when they are inside.
Is it a fine-dining restaurant where food is served in small portions and fancy dishes? Include some of those fancy dishes as symbols.
Or is it more like a fast-food restaurant where food is served quickly and people eat and leave relatively quickly with a high turnover? Then include something that hints at something quick and speedy, such as the angled typeface in Burger King.
Through these subtle strategies and messages, you can actually help people predict the kind of experience they’ll have at a restaurant, even if they look at it from miles away.
It’s also important to let people of the one thing (or two) that your restaurant excels at and is famous for. It could be a specialty cuisine from another country, or maybe it’s your friend chicken wings that have all of the US talking. So include that one special thing– either through an image or through the tagline. People will see that the one thing that’s popular in your image is also something that the restaurant is proud to boast off, and will automatically expect a great food experience.
Just as important as the use of colors is ensuring that you help your restaurant stand out from all the others in the street around you. This shows people that you care about offering something different that people will enjoy rather than giving something just to fill up the stomach. In line with this strategy, it is important for you to avoid the use of redundant symbols and images in your logo, which are typically used by most restaurants. These include images of cutlery, image of a chef hat, image of a covered dish, etc. Such symbols are considered the most generic for restaurant logos, and although using them is a safe strategy, it ends up making the logo look too boring. Opt for some different images, such as images of your best food, something literal that represents the restaurant name, etc.
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