In its most basic terms, a logo is a name, symbol or plain text. This aims to differentiate a company or organization from other major competitors in the business world. Logos help improve the company image. It also taps into the innermost emotions of the consumer and client population. Companies nowadays are becoming extensively dependant on the use of creative and quality in logos, in order to become a colossal success in the world of business.
Logos can be characterized as design patterns which are created in accordance with the goods and services offered up by companies and organizations. Whether big, medium or small, it is the job of logo designs to add that extra a stroke of professionalism to organizations and multinational companies. Irrespective of whether the logo is text or illustrative based, it is the aim of every logo design to stimulate the senses of the clients and customers, as well as having a twofold effect on the business involved and presenting them in an optimistic light.
In creating a logo, one needs to have a deep understanding of the industry or company he/she is designing the logo for. Religious and spirituals logos tend to be conservative and concentrate on simplicity and conservatism when designing their respective logos. However the first thing web designers lay first priority on is the fact, that their believers are and will not in any way get offended by the symbols included in their religious logos.
The majority of the religious institutions and leaders use crosses and angelic symbols of angels and palm leaves wrapped around each other, to denote spirituality and strong heavenly faith. Peace symbols such as the white dove with a twig of a palm leaf is also prevalent among some of the religious logos designed today. In order to magnify the strong Christian faith, it is also usual to find symbols of the host and Eucharist in some of the religious logos.
Strong and vigorous colors ranging from red, green and yellow are used in a variety of religious logos. However, white, red and green are the most prominent and appropriate colors to be used when designing religious logos. They send out a message of peace, spiritual healing and harmony among the believers of the Christian faith. A number of institutions also prefer to use light based colors such as pale pink or light yellow to signify simplicity.
The most common fonts used in Religious logos are Times New Roman and Corsiva based fonts. Fonts are even altered to add color consistency and give a more complete effect on the overall logo.