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Real Estate Logos - Salient Features of Real Estate Logo Design

Real Estate | Realtors | Mortgage | Property

Real Estate Logo Design



The real estate business industry requires logos that contain obvious design elements linking the company to the nature of the business. The symbolic elements must contain references to property through use of design abstracts of the house, roof, and property line and within those then can be added supporting elements that make the logo more formal and professional.


Below given are the various features of a real estate logo design that corporations should consider:


Logo Color Combinations

The color combinations are an important aspect of the logo and the realty industry tends to favor the warmer hues. These would include the shades of brown and green that bring to mind the land features and green environment. Then there are the aqua shades that represent the beaches, or properties near lakes and swamp lands.


However, realtors or property builders should consider only two or three color combinations as the logo lines and elements have to be simple. Though minimalist designs are the current trend the landed property dealers realized long ago that their brand identity needed to be elegant and unpretentious so as to allow the audience trust to develop.


Design Elements and Symbols

The design elements and symbols used to create a logo have to be carefully chosen for any obvious symbol can stunt the corporate growth. A realtor dealing in Florida may decide to use greens and blue color shade and a beach line for the logo design and yet, if the realtor had to move to Colorado the design elements would become redundant.


However, the more popular symbolizations include homes, roof lines, property lines, housing developments, buildings, architectural styles and water symbols like waves, lake ripples etc.


Most businesses prefer the logotype using their own initials or the company name to render the logo legitimate. However, symbols used abstractly can become effective and more generic color shades allow the owner to diversify in the property business without much change required.


Fonts and Typography

The fonts used in real estate logo designs and emblems are generally bold and serif fonts are preferred. The text is initial based and the company name highlighted through the use of ‘lines’ and or swooshes. There are always exceptions to the rule but most designs chosen by the conservative dealers of property prefer the normative typographic elements and very few venture far from the designated rules. However, it has been found that certain areas allow agents better creative leeway e.g. Hollywood, Vegas and Atlantic City.


Corporate Business Identity

Every business has logo designs that become the representatives of their business. The colors, designs, fonts and style chosen becomes the brand identity for the business in the market. The logo in fact is the single most important facet of identifying the business industry corporate product line for the audience. To create a logo that identifies the corporate goal and becomes memorable for the industry it is necessary to include within the logo all the elements that the industry trends require. The trend in the development and estate industry are related above with samples designs portrayed below.

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