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Modern Logos - Logo Design Guru

Description

A logo is a symbol which is designed to represent a business or a product in the market. The more distinctive the logo is, the more it will be recognized in the market. A logo is a substantial asset for a company.

History

Logos became important in the 19th century when industrial products were introduced. These products were made and distributed to a large number of geographical regions. Businesses started profiting from each other's product because differentiation between products was difficult and a poor product was easily mistaken for a quality one. With the increase in manufacturers, businesses started creating symbols to represent their products. Later, the manufacturers started to add their names in the emblem and would design it in a creative manner. This was the origin of modern day logos.

 

Modern Logo Design

Logo design

Logo designing is one of the most important areas of graphic designing. The logo is a body of key features which contribute to representing the company or product. Key features of modern logos are given below.

  • Logos should be unique and not be confused with other companies' logos.
  • They should usable on as many products of the company as possible.
  • The logos must resizable, independent of size
  • Should have the same effect in black and white or in color.
  • Logos should not be affected by the medium on which they are used.
  • Logos should represent the company or the brand name with integrity.
  • They should include as few colors as possible, avoiding gray or murky colors.
  • Vector graphics are preferred so the logos can be resized without the loss of clarity.
  • Beware of copyright infringements.
  • Do not use common clip art as your logo; uniqueness should be the main element.
  • Human faces are generally not preferred for logos.
  • Photography and complex imaging reduces the value of the logo.
  • It is preferable avoid emblems which represent any religion or organization if your product is directed to the general public.

 

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