A logo is a symbol which is designed to represent a business or a product in the market. The more distinctive the logo is, the more it will be recognized in the market. A logo is a substantial asset for a company.
Logos became important in the 19th century when industrial products were introduced. These products were made and distributed to a large number of geographical regions. Businesses started profiting from each other's product because differentiation between products was difficult and a poor product was easily mistaken for a quality one. With the increase in manufacturers, businesses started creating symbols to represent their products. Later, the manufacturers started to add their names in the emblem and would design it in a creative manner. This was the origin of modern day logos.
Logo designing is one of the most important areas of graphic designing. The logo is a body of key features which contribute to representing the company or product. Key features of modern logos are given below.