Logos serve as a medium for recognition of a company in the market. The concept of logo was first realized in the 19th century when industrial products came into being. Businesses started distributing overseas and products were sent to places far away. When these products went abroad they would be confused with similar products or ones bearing the same name. The need for a logo belonging specifically to a company arose.
The power of logo
There are hundreds of products in the market bearing logos so unless it is striking, your logo and business identity can be lost. The only way to be recognized in the market is to create a unique logo for your company. The factors which can make your logo stand out in the market are:
A logo should attract the target market. If a sport wear logo is attracting stage performers, it is useless to the company.
Now, we are talking about logos which can attract children. If we take a look at the logos which are meant for the products related to children, we can easily find the following features:
The colors that attract children are bright such as yellow, red, orange and green. If these colors are in a logo, it will easily attract children.
Images also play an important role in attracting the kids. Children often cannot comprehend the message written on a product. They do understand an image which excites them, like Spiderman is put on a logo.
While they are less important than colors and images, fonts used should be child oriented. Kellogg's Froot Loops, for example, has a very child oriented font which attracts children.
Colors, fonts, images and design create a complete logo. These factors should be intensely considered in the logo design phase so that the logos can be made more effective.