Great logos are the result of innovative thinking and ground breaking ideas. Great logos are eternally associated with the company and can amount to great success due to their brand recognition. They are visual tools which evoke a positive and professional image in the minds of prospective customers by eliminating customer boredom and escalating visual stimulation. Here are some features of great logos:
Some of the most popular logos in the world consist of unique, customized fonts.
Great logos appear excellent on all kinds of print media. The graphics and text incorporated into such logos are resized on visiting cards, press release forms, invoices, billboard advertisements, clothes, mugs and stationery. The majority of logos are carefully tailored so their fonts and graphics appear perfectly regardless of size or media.
Simplicity is a key aspect in the development of a great logo. People often think that an inventive logo consists of amazing graphics and flashy text. The reverse is true. The logos of major brands like Coca Cola, Nike, AT&T or Apple are simple but have managed to receive international recognition. They are all void of any complex graphics and ostentatious text.
Great logos must be able to inspire the customers to expect a great product and help get the message across by evoking emotions. A great logo is instrumental in portraying the image, character and goal of the company.