Good logos are the reflection of the company's image and can generate profits when interpreted correctly. Logos must have the necessary qualities and stunning graphics incorporated into their design for them to generate business. Simple features like text style, font size, color, tone, contrast and simple graphics play a major role in determining a company's image.
Many businesses have the notion that designing any type of logo will result in their businesses' success, but are certain aspects of logo design that contribute to putting your business into the spotlight. To ensure that your company is generating sales from the use of its logo, it is important to consider the following tips when designing the company logos.
The Nike company is a multi-million dollar, international organization that gained notoriety due to the widespread use of its logo. The "swoosh" can be found on items which include exercise gear, clothes, and shoes. The success of the logo is due to the scalability if the company name and logo. To get the maximum potential out of your logos it should be useable at various sizes and in various media.
The limited use of color is common in most well known brands. Some of the stunning and most captivating logos (like Nike, Adidas and Reebok) have generated mammoth sales simply because of their logos. These logos consist of simple, solid colors like red and blue. It is important to avoid the excessive use of colors.
The logo must be original. It must be equipped with a registered trademark and should directly reflect on the goals of your company.