Emphasis is on simplicity. Whether it involves the inclusion of text, fonts, color or graphic elements, care must be taken not to corrupt the company image with the inclusion of exaggerated designs. Elegant logos enhance a company's business image to the consumer. It is through the visual representation of your logo that clients are given a distinct view of what your company is offering.
Take care not to clutter up your overall logo with too many graphics. The application of straightforward text can have pronounced effects on the overall logo design.