Educational institutions are in the academic field, and to distinguish themselves from the competition out there, it is essential to establish an identity that the target market can easily relate to. This calls for creating appropriate and reflective logos for colleges, universities, pre-schools, or even tuition centers that students can relate to and are inspired from.
But how should one go about creating education logos that impress and inspire, and establish a string connection with students? This step-by-step guide is here to help you.
Step # 1: Create a Mental Sketch of Your Target Audience
If the education institute for which the symbol is being designed is for a playgroup or a kindergarten, then it ought to have a playful and fun-loving touch to it to show that it’s a children-friendly environment. On the other hand, if the graphic being designed is for a college or university, a good idea would be to have a relatively somber design emblem that reflects on the institution’s long history and academic excellence....Continue Reading
Step # 2: Decide on a Color Theme
It's better to start with a color theme first and then build up your graphic based on that. This is because the color is the first thing noticed about any brand, including that of academic institutions, and it’s practical to decide on that from the beginning. Primary, bright colors, such as yellow, royal blue, neon green, red, etc. are ideal for logos for pre-school and day care centers for young children and toddlers. On the other hand, relatively subdued but brighter shades, such as maroon, navy blue, dark green, etc. are colors that should be used for logos of higher education institutions. Check out some examples and the under riding color theme for them. Notice how the deep red shade in the Harvard University logo represents its long standing history.
Step # 3: Select Appropriate Font Styles
Once you’ve decided on a color theme, it’s time to choose a font style. While there is no iron-clad rule for selecting fonts for most academic centers, you must select a style that reflects the institution’s environment, who the institution caters to, and the kind of learning provided there. Thus, lively and playful font styles will work wonders with the logos of pre-schools, more basic but not too serious font styles will work well with primary school logos, while traditional and sophisticated font styles work best for higher educational institutions, as shown below:
Step # 4: Choose a Symbol that reflects the Institution's History or Style of Learning
Next comes the symbol the image, which can be so important in the cases of most universities and colleges that it alone makes up for the entire design. Ideally, when selecting a symbol for a university, it should be a scholarly image, designed in a traditional way to reflect on an institution’s long-standing history. Oxford University is a prime example of that. On the other hand, for most schools for younger children, history may not be as important and that it reflects playfulness, fun and nurturing environment for learning, for which images of pencils, colors, caricatures of books or children, rainbows, or the sun, etc. are very effective.
Step # 5: Incorporate the Symbols associated with the Education Industry
If you notice, the symbols of educational institutes usually have a circular theme as far as shapes go, with the name of the institution forming a ring and the symbol inside it. Others follow a rectangular shape. You must try to make your designs follow these trends, avoiding something that doesn’t match with the image of the institution, such as triangular shapes, or 3D figures, as these can look too fancy and overdone for education logos which have to maintain an aura of sobriety.
Step # 6: All Elements of the Design must Complement Each Other
Until now, the focus was on the individual elements of the logo, such as colors, fonts and symbols used. It’s now time to finally see how they all look together. If you have a sober color theme and a very playful font style, that will not blend well together. You need to see that all the elements of your logo look great together, and the best way to do that is to have a look at the final draft of the design and also show it to your marketing team for their input and feedback. Once everyone’s on the same page and the logo looks great put together, you are ready to go!
By following these steps, you will create age-appropriate logos for your educational institution, and your students will be able to relate to and connect with their academic institution just by looking at the logo.