The Nike logo is a simple, but powerful sign. When this logo was introduced, it became the fashion and nearly every product related to sporting goods, clothes, accessories was printed with this sign. The logo portrayed this company as one that provided the best product, the company's quality proved the marketing strategy. There are various examples of custom logos which made companies and their products famous. It is important for a company to have custom logos to give them separate, distinctive identification in the market. If the logos are similar to others, they can be easily confused with others and their identity.