There are a lot of factors that go into choosing the best logo design but the primary factors are budget, designer and style.
Choosing a logo is one of the most important decisions a business owner can make. It must be well thought out and designed by professionals. Your logo will be the first glimpse a customer gets into the company so it must be the best logo design possible.
The logo design should be included in the marketing budget for the company. The company logo will be found on just about every piece of company material, in house and outgoing, so the logo is an incredibly important element. Logos can be expensive for small businesses so most design companies have varying packages for logo designing in a range of prices from under $100 to over $1000 depending on the desires of the business owner.
The logo designer has a hand in creating the image of your company and must be chosen very carefully. Prior to hiring the designer it is important to review the portfolio, paying particular attention to logos created for businesses similar to your own. The designer should be clear about the number of variations that will be created for your package and to what extent changes are decided by the buyer.
Reviewing the portfolio and choosing the designer will give you some insight as to what style you are seeking. The designer will help choose the right style, colors and look for your logo using their vast knowledge from the world of logo design. The best logo design has a simple design, few colors and is unique.