logo design guru

How to use a character for an identity logo design - Logo Design Guru

Character Logos



Companies use characters as logos because they create a physical face for customers. People gravitate towards the familiar features of character logos. They can also become moving images of the company thanks to animation.


Character types

Character logos take on a variety of forms depending on the company they represent. They may take on a familiar shape, such as a kissing heart for a chocolate company. They may take on human form like a smiling fisherman for a tackle company.


They can be gender or age specific but they should always be unique. The character should not detract attention from the company. Rather, a product or service of the company can be incorporated into the logo as a statement of the company’s purpose.



The colors in any logo should be kept simple and minimal. There should be no more than four colors in a logo, preferably fewer. This rule applies as much for character logos as it does image and letter based logos.


The character may be complex in design but the colors should still be kept minimal, for example, a headless biker raising a flaming skull for a biker tattoo shop that uses only black, silver and orange in the logo.



The greatest feature of character logos is the ability to bring them to life. Animation can be as simple as making a simple face change to a smile or having the character moving and speaking in an ad. A character that has particular traits, behavior and a voice becomes an individual face for a company, a mascot. Such characteristics increase the notoriety and recognition of a company.

Logo Design Articles

Academic & Education Elements and Benefits Organizational
  Academic   Benefits   Association
  Catholic School   Elements   Community
  Christian School   Vector Graphics   Corporate
  Community School   Graphic Design   Fitness
  College   Modern   Gym
  Day Care   Values   Apartment
  Education   Qualities    
      Logo Design Price your Graphic Design
Attorney and Legal Logos   Business   Affordable
  Attorney and Legal   Abstract   Quality for Peanuts
  Law Firm   Animated   Ready-Made
  Law Office   Character   Profits
  Lawyer   Cliparts   Contest
Aviation and Automotive Fashion and Recreation    
  Airline   Band Religious and Spiritual
  Carwash   Boutique   Christian
  Auto Dealer   Clothing   Church
  Automobile   Jewelry    
  Automotive   Entertainment Research and Science Graphics
      Event   Bioengineering
Basics of Designing   Fashion   Bioinformatics
  Create       Biology
  Design Finance, Accounting and  Business   Biotechnology
  Custom   Accounting   Genetic Engineering
      Bank   Cloning
Business Marketing Material   Bookkeeping    
  Business Cards Design   Court Sports
  Brochure Design   CPA   Baseball
  Design Prices   Credit Union   Basketball
  Design Services   Consulting   Cricket
  Letterhead Design   Currency    
      Financial Technology and Internet
Best Designs       Computer
  Awesome Family and Child   Computer Repair
  Best   Baby   IT
  Illustrative   Kids   Internet
  Creative       High-tech
  Contemporary Health and Dental    
  Acquiring Quality   Animal Center Top Designs 
  Simple   Health   Famous
  Special   HealthCare   Global
  Elegant   Hospital   Great
  Eye Catching   Dental   International
  Functional   Endodontic   Hit
    Hospitality and Restaurant Veterinary and Alternative
Construction and Landscaping   Bar   Chiropractic
  Builder   Catering   Wellness Center
  Carpentry   Bakery   Yoga
  Construction   Beverage    
  Contractor   Chinese Restaurant    
  Electrician   Irish Restaurant    
  Handyman   Italian Restaurant    
  Landscaping   Japanese Restaurant    
  Football   Indian Restaurant    
  Golf Courses   English Restaurant    
      Fast Food Restaurant    
Brand and Business    Food    
  Brand   German Restaurant    
  Business Image   Greek Restaurant    
  Business   Halal Restaurant    
  Corporate Identity Design   French Restaurant    
  Corporate Identity        
  Create a Brand Insurance    
  Create Corporate Identity   Insurance Company    
  Create Corporate Logos   Insurance    
  Good Logos Good Business        
  Importance of Custom Design        
  Incorporate Business Design        
  Hire a Designer        
  Spot a Professional Designer