A logo can raise the image of your product or services. People may be attracted to browse through your website if your logo impresses them. A unique logo catches a viewer's eye and establishes a credibility of the company. If you have a logo which is not very impressive, is a stereotyped logo or you have not invested much in it, the logo will do no good for your business and can do your business image lasting damage. The first impression is quite lasting and the damages at that point cannot be undone. Make sure your first impression is a positive one by choosing an impressive, professional logo.