Brands are represented by logos which are unique symbols or designs that identify the business. When a business creates a brand logo people are often willing to pay more for products or services of a brand they recognize and trust.
One of the most important facets of having a successful business is its profitability. A business becomes profitable when it is well known for high quality and excellent service. All well known businesses have one very important thing in common, they are 'brands'.
A brand is an intangible means to identify a business that evokes a particular idea about the quality of that business.
The logo is the immediate identifier of a business so it must be original. The logo should be simple and easily recognized at a glance.
Examples of brand logos include such companies as Kmart, Kellogg's, Pepsi, Nike, and Gucci. When simply reading the name of the company, the image of the brand and the idea of the quality of their products immediately come to mind. This is the effect of branding.