A logo portrays the image of your business. It can be a symbol, image, initials, a shape or combination of these. A successful logo makes a statement on behalf of your business even without being beautiful. Even with a beautiful logo will go unnoticed if it is unable to make a statement.
To create a successful logo make sure the logo designer is familiar with your type of business. The market is full of logo designers but there are only a few able to clearly express the purpose of your business. It is the job of a logo designer to tell the whole story in a compressed image. A good graphic designer can help you win customers with your marketing scheme. Colors, shapes and angles are remembered over longer periods than words. A logo designer should be able to create a logo that is successful in appealing to the psychology of the consumer and will be well received in the market.
The primary reason a business needs an awesome logo is for people to get to know your company through a visual image. Make sure the logo is unique or it will go unnoticed and adversely affect your image. The logo should go well with your industry. If you belong to a conventional industry, make sure that your logo is conventional and if you are from a contemporary field, use an image which represents you in modern designs. For a conservative image, navy, maroon, and dark teal are good colors. For a modern look you can experiment with various bright and bold colors.
Make sure your logo is easy to comprehend. It should not be so abstract that it is difficult to understand; simple is easier to remember. Make sure you have a black and white version so that it can be used in various media.