If you happen to be in the automotive industry, it’s important that you have a distinctive automotive logo that can act as a brand image for your company. On close observation, you will see that businesses dealing in the automotive industry have unique automotive logos that gradually become a brand that people recognize and relate to. If you decide to get an automotive logo design for the business, then there are three key elements that you need to be aware of, that can skillfully convey your company’s message to the potential customers.
Images Used for an Automotive Logo Design
The majority of automotive logos used have very simple and basic images. None of them are very flashy, colorful or heavily graphical. Car industry related components such as car wheels, car engines or they symbol of a car are used metaphorically in the logo designs. Most of the time people prefer the typical vector image of a car outline for an automotive logo design. However, because this method has been used extensively, you can discuss creative elements with the logo designer and come up with various creative automotive logos.
Colors Used for Automotive Logos
Automotive logos do not demand colorful images. Because it is a mechanical industry, people prefer using very basic colors such as blue, grey, black and dark red. These colors represent strength, agility and durability, coupled with classic elegance, components required from a vehicle. Majority of automotive logos use single colors for their graphical images. Multiple colors are used when there are at least two graphical images; which is seldom the case, as that would cluster up the logo design.
Fonts Used for Automotive Logo Designs
The text used is often bold, capitalized and given shades that represents speed and dexterity. Every business has its own purpose and therefore the text should be well designed.
Keeping these basic elements in mind will help you in creating a good automotive logo design.