All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.
There are many factors to consider when selecting a logo design; the company's logo and target audience are high on the list. Features of a logo design are abstraction, font type, colors and illustration. Abstract logo designs are good, but overly abstract logos are not suitable for business. Viewers may not associate your company with your services if the logo is too abstract. Simple, abstract logos are attractive and they promote your business' attributes and style.
An abstract logo has to be simple, yet complicated. Simplicity of an abstract logo design makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your business logo, avoiding muddy colors and consider contrasts when thinking designing the logo.
Consumers distinguish abstract logos quicker than other logos styles, making them more identifiable in the marketplace. Abstract logos need less consumer "addiction" to achieve identification. Researchers have found that the normal number of fixations on the logo was lower for abstract logos than for two other types of logos (i.e. descriptive and suggestive). Even with fewer viewings of a package, consumers distinguish a brand easiest when the package contains an abstract logo.
Common brands like Adidas and Nike possess abstract logos for their brand promotion. Their customers distinguish them in a single glance. It is no coincidence that so many business logos are the abstract presentation of the name or nature of the business encased in a simple shape. However, abstract associations make a better impact than pictorial.
The size of an abstract business logo has to be variable to meet the promotional needs of a business. The abstract logo has to look as good on a business card, brochure as it would on the side of a bus. Complicated abstract logo designs do not scale well.